Intriguing Colors
The cans jumped out, but Coca-Cola in red was also available. However, most people liked the newness of the cans, reaching for those more often in the store. Though they tasted the same, it was quite an experience until the packaging hit a huge snag.
Intriguing Colors
A Logistical Nightmare
Gary Burke was the head of the packaging department and described one particular problem. They needed to get those variations on the market, so one store didn’t get only green or orange cans. Things needed to get mixed up. Still, that didn’t seem to matter to consumers!
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A Logistical Nightmare
