Colored Cans
The bright yellow didn’t clash with the cans released by the South Pacific branch in 2014. There were five colors: pink, orange, purple, blue, and green. In that case, the yellow isn’t so eye-catching when compared to those. However, why were those shades picked?
Colored Cans
Vibrancy
Angeline Lee was the brand manager at the time and said that they wanted to retain the Coke’s vibrancy. The cans had to jump from the shelves, so color boldness was crucial. The company wanted to attract attention and did a good job of it!
ADVERTISEMENT
Vibrancy
