Wall Painting Ads
Back in the 1890s, Coca-Cola promoted the beverage on wall paintings. Even then, it had an understanding of the branding. These murals were created with white writing on a red background. How did the colors come to be, though?
For Taxes
A company spokesperson said in a 2018 interview that it started painting barrels red so the tag agents could tell them apart from alcohol during transport. The colors just remained for all that time. However, the type of red it uses does matter.